A Vibrant town where businesses and communities thrive and people live and work sustainably in a high-quality environment. A destination of choice for short-breaks. There is a high-quality authentic experience for people from all backgrounds with many opportunities to enjoy recreation activities. An all-year round events programme coupled with a superb gastro experience makes the town a place for all seasons.
The independent shops are a mecca for discerning visitors offering quirky local produce as well as chic boutiques in a safe and accessible environment. The re-developed Old Market and Shire Hall will provide exceptional co-working space and support for local entrepreneurs, which is attracting young professionals to live and work in the town. The reconfigured Beechwood Industrial Estate is providing much needed move-on space for growing SMEs.
Our priorities
Our Economic Growth Priorities focus on achieving sustainable local economic growth which is shared by all whilst at the same time protecting, maintaining and celebrating our high-quality natural environment.
To deliver the plan we set out the following priority actions:
- Supporting business resilience and future growth
- Refining the town’s short-break and food product
- An attractive, accessible and SMART town
- Communication, collaboration and empowerment

A Vibrant town where businesses and communities thrive and people live and work sustainably in a high-quality environment. A destination of choice for short-breaks. There is a high-quality authentic experience for people from all backgrounds with many opportunities to enjoy recreation activities. An all-year round events programme coupled with a superb gastro experience makes the town a place for all seasons.
The independent shops are a mecca for discerning visitors offering quirky local produce as well as chic boutiques in a safe and accessible environment. The re-developed Old Market and Shire Hall will provide exceptional co-working space and support for local entrepreneurs, which is attracting young professionals to live and work in the town. The reconfigured Beechwood Industrial Estate is providing much needed move-on space for growing SMEs.
Our priorities
Our Economic Growth Priorities focus on achieving sustainable local economic growth which is shared by all whilst at the same time protecting, maintaining and celebrating our high-quality natural environment.
To deliver the plan we set out the following priority actions:
- Supporting business resilience and future growth
- Refining the town’s short-break and food product
- An attractive, accessible and SMART town
- Communication, collaboration and empowerment